About us

At AmazonAUUSconsulting, founder Paul Costello brings over 20 years of hands-on experience in eCommerce. His journey began in 2003 when he listed a baseball card on eBay for just 25 cents. That single listing attracted over 45 unique visitors in just seven days and sold for $45—sparking a passion for online business that would shape his career.

Over the years, Paul explored every major online marketplace, eventually zeroing in on Amazon, the largest online retailer in the U.S. Since 2007, he's embraced and mastered Amazon's evolving programs, using them to gain strategic advantages in both marketing and operations. His deep understanding of shipping, logistics, and margin control has allowed him to stay ahead of larger, slower competitors by focusing on efficiency and adaptability.

Paul's experience has been built through leading his own eCommerce business for 90% of his career, with the remaining 10% dedicated to consulting for other eCommerce companies. His expertise spans marketplace management, advertising, fulfillment optimization, and strategic growth—all tailored to drive success in competitive markets.

In 2023, Paul and his family relocated from the United States to Australia after selling his eCommerce business. Upon arriving in Australia, Paul identified a significant need: Australian companies seeking to expand their operations into the U.S. market.

Today, AmazonAUUSconsulting focuses on helping Australian businesses grow their U.S. eCommerce presence, starting with Amazon and scaling to other marketplaces where needed. With a deep knowledge of both regions, Paul is committed to providing strategic insights, operational efficiency, and tailored solutions to help businesses unlock their full potential on a global scale.